Question: Why are the women in your community drawn to CBD? What are some of their common questions, concerns and possibly misconceptions?
Besides being less intimidating and perceived as “legal,” CBD offers some clear benefits that have been demonstrated through some research, even though much more still remains unknown about it. Most women we reach have told us, through our market research arm (Ellementa Review Lab), that they are dealing with pain issues, sleep issues, and anxiety. The fact that CBD can address those things - to varying degrees but safely
- is very appealing.
The most common misconception is that CBD will get you high. A common concern is that CBD will get into one’s bloodstream if they use it in a topical [applied to the skin], and then they will fail a drug test at their job. We never tell anyone definitively that they will not fail a drug test using a cannabis or CBD
topical, but it is unlikely the topical will penetrate through enough dermis or skin layers to break the blood-brain barrier
Many women we know take CBD for sleep, but getting to the right dose for each individual to get to a sedating effect is tricky. CBD can be stimulating
versus sedating, depending on the dose and how it reacts with your body and brain. CBD can also help with anxiety, and that could be why some people, who suffer from racing thoughts that prevent them from getting to sleep at a reasonable hour, find some efficacy with taking CBD at night.
How have you seen women’s information and connectivity needs change over time?
After five years of educating women about the cannabis plant, we still see the same need over and over again. Women are seeking relief and simply want to feel better, particularly as they age or as they go through challenging times. They are looking for overall well-being, from head to toe, inside out. While some women are now coming to us armed with so much better information about cannabis and CBD because of the many resources and companies that have launched since Ellementa, we still get women asking us, every day, if CBD will make them high. The misconceptions are still out there.
Over the last few years, we’ve emphasized product reviews on Ellementa.com
and explaining the science behind the product claims, debunking many of them and helping women become more savvy CBD consumers. With the explosion of the CBD industry comes the unscrupulous money grabbers who mislead consumers, so they can charge high prices for bad products. Adding CBD to a bad product doesn’t suddenly make it a good one. In many cases, particularly on Amazon, companies sell hemp seed oil as if it were CBD. Hemp seeds do not contain CBD
and Amazon doesn’t allow CBD products on their platform
. Too many people are being deceived by false advertising practices and end up with ineffective products or worse.
Many CBD brands seem to be run by women and targeting women. In your experience, to what extent is it a female industry?
Women are present in both the cannabis and CBD industries, but not to as wide an extent as some might suggest. However, as CBD becomes part of a growing number of products, including skin care and cosmetics, more women are at the helm of companies in those areas.
Women are also often at the forefront of wellness companies, particularly those that address women’s health. CBD is also becoming a part of wellness, supplements, and so it may look like more women are in the CBD industry because of that. [But they] are less in the CBD industry and more in industries that are embracing CBD as an add-on to what they are already doing.
How do you perceive the mainstream media coverage about CBD?
I think the media’s portrayal of CBD is all over the map, from sound and science-based to complete hyperbole or total misinformation. I think the media - and everyone, really - tend to focus on the latest shiny object, the new thing that is still unknown enough so everyone can infuse it with more meaning or more power than it actually deserves.
CBD as a chemical compound - and the entire cannabis plant - is quite extraordinary and has been used as medicine since ancient times, but it isn’t all the things that everyone says it is. I think some of the media tends to add CBD to a headline for clickbait; the same way companies add CBD to their product ingredients to give the illusion that the product is now somehow better and worth more money, even when it is not.
CBD is not a silver bullet. It is not a cure-all. And it doesn’t work at its best in isolation. Know what is in your CBD product - and understand that even a little THC can make it work better
so look for full spectrum CBD products, if you can get them. Check for a Certificate of Analysis (COA)
for every CBD product you want to buy. Because the CBD industry is unregulated, CBD companies are not legally required to test their CBD products. Those that are reputable and transparent invest in the tests and post their COA’s on their website. Don’t get duped by nefarious CBD money grabbers.
📧 What experience do you have with taking CBD?